P R E S S R E L E A S E...........SOT Rachakonda apprehends 08 accused persons committing......

                                                                

P R E S S   R E L E A S E

    SOT Rachakonda apprehends 08 accused persons committing cheating in the name of Digital Marketing – 08 Laptops, 89 cellphones, 4950 SIM cards and Rs.50,000/- cash seized from them.

        The sleuths of SOT, L.B.Nagar, Rachakonda on credible information apprehended 08 persons who were committing cheating in the name of Digital Marketing by impersonating as customers using preactivated SIM cards obtained by forged ID proofs.

Name of the accused arrested:

1. Miryala Sandeep S/o M.Ashok age:26 Occ:SCS Technologies R/o H.No.20-44/36, Hanuman nagar, Devarakonda present at Plot No.C-360 NGO’s colony Vanasthalipuram
2. Bomma Murali Krishna S/o B.Devaraj age:28 Occ:Sairam Mobiles Taramathipet, Hayathnagar (Vodafone recharge distributor) R/o H.No.5-25 Taramathipet, Hayathnagar
3. Kacham Ravikanth S/o K.Prakash age:32 Occ:Mani Enterprises Ibrahimpatnam R/o Plot No.7 Brudavan colony Ibrahimpatnam
4. Boyapally Manoj Kumar Goud S/o B.Siddaiah Goud age:24 Occ:S.M Technologies NGO’s colony Vanasthalipuram R/o Plot No.100 Sri Venkateshwara colony, Hasthinapuram Road No.1 N/o Juntupally (v) Tandur
5. Anugu Surendar Reddy S/o A.Yadi Reddy age:26 R/o H.No.9-2 Almasguda Saroornagar
6. Jeniga Srinivas S/o Jangaiah age:33 R/o H.No.5-27/1 Mahankali nagar Ibrahimpatnam
7. Manakonduru Venu Madhav S/o Varadaiah age:38 R/o C-787 NGO’s colony Vanasthalipuram
8. Kavali Srisailam S/o K.Yadaiah age:28 R/o H.No.4-30, Anaspur, Abdullahpurmet Ph.9394996666

What is Digital Marketing :Digital marketing is an umbrella term for themarketing of products or services using digitaltechnologies, mainly on the Internet, but also including mobile phones, display advertising, and any otherdigital medium.

        In a competitive business environment, customer engagement is not only essential but also challenging.  Due to advent of information technology retailers are shifting from a linear marketing approach of one-way communication to a value exchange model in which there is a two-way mutual dialogue and benefit-sharing between provider and consumer.The spread of information and awareness can occur across numerous channels such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a wide variety of other platforms. Online communities and social networks allow individuals to easily become creators of their own content and publicly publish their opinions, experiences, thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.

        There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them and has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites feedback on their experience with a product or brand. It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.

        It is at this stage that mediators act as bridge between the customer and the manufacturers or service provides.  They are also various players who play their role in this connection like the internet provider gives platform for the uploading of the data pertaining to customers as well as manufacturers and service providers.

General procedure of Digital Marketing :When any manufacturer or service provider wants to market his product or service on digital marketing, he will give his profile to advertisement agencies who will prepare data bank.  Now the actual Digital Marketing agents called the Affiliated networks will approach those agencies and share the links of the manufacturers or service providers.  This means that the advertising agency has sold or rented the links of its clientele to the Affiliated networks.  Then the Affiliated networks will further share the clientele links to their publishers (agents).  The publishers also collect the phone numbers and emails ID of general public from the agents or cellphone service providers.  After this they will start doing marketing of the manufacturers or service providers who are there on their data network by referring to the phone numbers and email IDs of general public which they collected from the agents or cellphone service providers.

Monetary benefit to Affiliated networks and their Publishers: When the manufacturers or service providers want to have their product or service to be digitally marketed, they will fix a price ranging from Rs.5 to Rs.100/- for every successful campaign.  The amount will be shared between the Affiliated networks and the publishers as agreed by them.

Fraud done by Affiliated networks and their Publishers: During regular process the Affiliated networks are supposed to collect the phone numbers and email IDs of general public and do the digital marketing but in contrast the Affiliated networks purchase huge number of SIM cards from the agents of cellular service provides and get them activated with fake IDs and feed these numbers to the manufacturers and the service providers.  Then they insert such SIM cards in cellphones and when the manufacturers and the service providers call for marketing they attend the call posing as customers.  When the call is attended the money fixed by the manufacturer or service provider is automatically credited to the Affiliated network account which is shared by the Affiliated network and the Publisher as per the agreed terms.

Role of the accused in this fraud :

1. Miryala Sandeep : He is the main organiser having Affiliated network.  He appointed publishers under him by taking money from them.  He purchases SIM cards from Murali Krishna and supplies to his publishers.
2. Bomma Murali Krishna : He is the Vodafone distributor who supplied the activated SIM cards to Sandeep by charging Rs.25/ per SIM card.  In the last 7 months he has sold nearly 5000 SIM cards to Sandeep. He takes colour Xerox of photographs of customers and uses their ID proofs for activating the SIM cards.
3. Kacham Ravikanth : He is the Vodafone distributor who supplied the activated SIM cards to Srinivas by charging Rs.25/ per SIM card.  In the last 3 months he has sold nearly 150 SIM cards to Sandeep. He takes colour Xerox of photographs of customers and uses their ID proofs for activating the SIM cards.
4. Boyapally Manoj Kumar Goud: He along with Surender Reddy is the publisher under Sandeep with smtechnoloy7@gmail.com login.  They are doing this business since last 5 months having their own office at Vanasthalipuram.
5. Anugu Surender Reddy :He along with Manoj Kumar is the publisher under Sandeep with smtechnoloy7@gmail.com login.  They are doing this business since last 5 months having their own office at Vanasthalipuram.
6. Jeniga Srinivas: He is the publisher under Sandeep with srinivas1942@gmail.com login.  He is doing this business since last 3 months having his own office at Ibrahimpatnam
7. Manakonduru Venu Madhav :He is the publisher under Sandeep with primevenu@gmail.com login.  He is doing this business since last 4 working from the office of Sandeep.
8. Kavali Srisailam :He is the publisher under Sandeep with nvntechnologies@gmail.com login.  He is doing this business since last 3 months having his own office at B.N.Reddy.

        The accused persons committed offences U/s 419, 420, 468, 471, 474 IPC and Sandeep was first arrested today i.e., on 23-01-17 at Vanasthalipuram and further led to the arrest of the remaining accused and the following were seized from them.

1. Laptops                 -    08
2. Personal cell phones        -    10
3. Fraud cell phones            -    89
4. SIM Cards                -    4350
5. Un activated SIM cards (new)    -    600
6. Cash                    -    Rs.50,000/-

The arrests were made under thedirect supervision of Sri K.Narsing Rao, Inspector of Police I/c SOT Rachakonda by Sri Kasi Vishwanath SI  and PCs Rakesh, Harsha, Mahender, Shrawan of SOT, Rachakonda and Sri Murali Krishna, Inspector, Vanasthalipuram P.S, Rachakonda.

Dated: 23-01-17

                                PRO Rachakonda